The new Benefit Resources website project focused on delivering a complete visual and functional refresh to better reflect the company's professionalism and forward-thinking approach to retirement plan administration. The new website features a modern color scheme and an entirely reimagined look and feel, creating a more engaging and trustworthy user experience. One of the main challenges was aligning the updated branding with clear, accessible content that spoke to both plan sponsors and financial advisors. To meet client needs, we had to simplify complex information, improve site navigation, and ensure mobile responsiveness for a broad audience. Additionally, the site needed to support lead generation and resource downloads while remaining easy for the internal team to update. Balancing design aesthetics with functional clarity was key to creating a website that not only looked modern but also drove results.