Our mission was to craft a completely fresh look that radiates warmth and hope while remaining sensitive to grief-related content. We introduced a soft, uplifting color palette, gentle micro-animations, and friendly typography to create an atmosphere that feels like a digital hug for young people who’ve lost someone close. Key client needs we had to overcome included striking the right emotional balance—offering comfort without appearing sentimental or trivial—while also making it easy for visitors to find support resources, share their stories, and donate.